Marketing

The EA Sports brand is amongst the most recognizable icons in pop-culture and that hasn’t happened by accident. Our in-house marketing group is a world-class set of professionals leading the forefront of game industry whilst bleeding the lines between interactive entertainment, film and other traditional entertainment venues. They truly are shaping the future of pop-culture itself. Working hand in hand with the game teams to create the very best products possible they are an integral cog in our development wheelhouse without which the titles would not be what they are today and in the future.

Regardless of what EA Sports game you play, you can expect a strong sense of brand that instantly conveys that you are not playing just any game. The EA Sports advertising and marketing plans garnered by this group are amongst some of the most popular, invigorating and anticipated. For sports fan, you can’t help but get pumped after seeing an EA Sports ad.

Within the group there are a myriad of different roles focusing on Product Management, Brand Management, Public Relations, and many others. Regardless of specific role they hold one common thread - they are highly creative, dynamic practitioners developing the most innovative and bleeding edge marketing plans in existence with a keen sense of not only what is hot and what makes games great, but a keen sense of how to convey that to the public in a manner which invokes emotion, enthusiasm, and excitement.